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Toronto ON Permanent Posted: Wednesday, 13 June 2018
Applicants must be eligible to work in the specified location

Requisition ID: 29864

Join the Global Community of Scotiabankers to help customers become better off.

Job Purpose

Leads and oversees the Social Media ecosystem globally ensuring business strategies, plans and initiatives are executed/delivered in compliance with governing regulations, internal policies and procedures.


  • Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Leads the global social campaigns, working with over 20 country partners to implement and coordinate content distribution.
  • Supports the development of the global social media channel strategy and plans. This includes execution of plans, evaluation mechanisms, timelines, engagement strategies, scheduling, etc. for several global channels.
  • Leads the global social media channels, including the Futbol Facebook and Twitter channels, and is responsible for the maintenance and growth of the channels. Partners with content leads across the bank,such as Sponsorship, Philanthropy, Communications, HR, and Marketing, to ensure content is distributed across the right channels efficiently and effectively.
  • Owns and evolves the social media voice in collaboration with brand.
  • Maintains relationships with risk partners, actively managing risks through the development of social management policies and procedures.
  • Collaborates with creative/media agencies to create and deploy global social media paid strategies in partnership with the brand and acquisition teams.
    Working with the Social Intelligence Team, oversees the monitoring of region specific engagement and trends occurring on official social channels (including but not limited to Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Tumblr, Reddit, Google+, etc.).
    Be a social media advocate, working closely with internal partners across the organization to better utilize social to meet their business objectives (eg, PR, Legal, Customer Care, etc.).
    Optimizes opportunities to integrate capabilities, processes, programs and platforms to improve and differentiate the brand and/or customer experience including Brand Ambassador programs, Influencer programs, and social selling.
  • Consistently focused on fine tuning social skills, with a focus on emerging trends. The incumbent will drive these best-in-class learnings, and support training across social media teams globally.
  • Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
  • Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.


  • Solid organizational skills that enable multitasking, prioritization, planning, task delegation & managing time;
  • Supports over 20 countries, including priority markets (Mexico, Peru, Chile, Canada, Colombia), as well as other markets such as ECR, Costa Rica, Panama, Uruguay, PR, DR.;
  • Will have one community manager that runs the global social channels such as the community Futbol Facebook, Twitter channel;
  • Will have oversight on a social budget, as well as media costs ( roughly $300-400K-TBC);
  • Strong management and people skills to promote collaboration and positive environments within teams;
  • Projects will include building out bi-yearly social playbooks (best practices); as well as workshops to help countries grow their social channels. The incumbent will also lead 3-4 campaigns throughout the year, with always on content, and support sponsorship and brand social campaigns;
  • Strong analytical skills with the ability to identify problems, collect data, establish facts and draw valid conclusions to solve complex business problems;
  • Demonstrate flexibility with the ability to adjust quickly to changing environments.


  • Bachelor's degree required, in Marketing, Journalism, Communications or a related field;
  • 5 years minimum experience with prior relevant social experience in media planning, community management, platform expertise and analytics in financial services or regulated industry;
  • Bilingual/Spanish an asset;
  • Expertise with best-in-class social tools such as Crimson Hexagon, Talkwalker, Netbase, Brandwatch, Sysomos and Sprinklr. Proficient in social publishing tools such as Hootsuite, and Lithium;
  • Expertise with several social analytics platforms such as Facebook Insights, Twitter Analytics, Google Trends, YouTube Analytics Unmetric, Social Bakers, Simply Measured, and Trackmaven.

Miscellaneous Comments

  • Some travel required.

Location(s): Canada : Ontario : Toronto

As Canada's International Bank, we are a leader when it comes to inclusion. We are a diverse and global team, speaking more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

Toronto ON, Canada
2018-06-13 8:40:04 PM

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